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How John Wanamaker Succeeded

  • Audio Mises Daily
March 24, 2011

Tags The EntrepreneurU.S. EconomyU.S. HistoryEntrepreneurship

John Wanamaker was the Gilded Age genius who pioneered the department store, the posted single price for goods, the money-back guarantee, and the practice of giving away free products as a way to promote a business. He believed that commerce would save the world, writes Orison Swett Marden.

This audio Mises Daily is narrated by Keith Hocker.

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