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Why do Fruit Loops come in a plastic wrapper, whereas Honey Smacks come in a foil wrapper?

Yes, it is burning question, and someone had to be bold enough to ask it. So I did. I wasn't complaining, just asking. To my total amazement, Kellogs answered:

Jeffrey,
Thank you for contacting us to let us know you would prefer that a different material be used to package Kellogg's® Honey Smacks® cereal.
We base our choices for both inner and outer packaging materials on our need to deliver fresh product to stores in the best possible condition. We look at our packaging to control the absorption of moisture, control breakage and prevent any other type of damage that might occur during the shipping and handling of our foods.
We appreciate the time you took to share your views. Your comments will be shared with our packaging area to help us continue to achieve our goal of providing you with great-tasting and high quality products.
Sincerely,
Laura Cervantes Consumer Affairs Department 4LEC/OPS 011702893A Kellogg North America PO Box CAMB Battle Creek, MI 49016-1986

Well, I really wasn't asking for a different system, but it's ok. I'm just impressed that they answered at all! It was just one email from little ol' me to a massive multinational corporation, and on the most trivial topic imaginable (or some people might say). Who says the consumer isn't king under capitalism?

Author:

Contact Jeffrey A. Tucker

Jeffrey Tucker is Editorial Director of the American Institute for Economic Research. He is author of It's a Jetsons World: Private Miracles and Public Crimes and Bourbon for Breakfast: Living Outside the Statist Quo. Send him mail.

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