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Don't Just Try

Tags EducationEntrepreneurship

12/09/2011Christopher Westley

He stood in front of my desk, fidgeting, and avoiding eye contact. This was a necessary but not pleasant conversation.

"Look," I said, "to get a B in the class, you will need to do just a little better on the final than you have so far on your previous tests. But just a little. Remember: Students usually raise their averages on the final exam. You have seen most of this material before. You understand it better now. And since the final is weighted more heavily than the other tests, I'd say you are in a pretty good position to pull out a B. Can you do it?"

He looked up from the floor. "Well, I'll try."

It's a conversation I have multiple times toward the end of every semester. A student wants to clarify where he stands in the class and what he needs to earn on the final to both maintain his current grade and to perhaps even raise it.

It's a short, one-act play in which we both know our parts. I pull out my calculator and show the student the necessary score. Often, I'll add that I am not saying that he has to ace the final but only improve his previous performance by a small, marginal amount.

And then the student says, "Well, I'll try."

It wasn't until the most recent semester that this retort began to bother me. I have long known of the insidiousness of this attitude, yet I rarely noticed when it stood right in front of me, wearing blue jeans and a grey North Face jacket.

The thing is, I teach in a college of business, with an emphasis on the word teach. Although I am very active in research, I have not forgotten that the primary social function of the professor is to profess the truth about the world, or at least his area of specialty, from one generation to the next — and that we prove our worth to the extent that we achieve this in the classroom. To be sure, we also prove ourselves by refining and adding to the present understanding of how the world works, but this is all for naught if the present understanding is not continuously transmitted from professors to students, year after year after year.

When the great liberal economist Ludwig von Mises defined education as the transmission of doctrines and values, he also noted its limitations. Contrary to some of the promotional literature of many of our leading business schools, Mises wrote that qualities highly valued in market economies such as innovation and genius cannot be taught. Did Steve Jobs really learn to be Steve Jobs during his semester at Reed College?

Still, this does not diminish the importance of understanding correct doctrines and values.

In my area of interest, economics, we have learned over the last few years what happens when the received wisdom of centuries of thinking is poorly transmitted to the present generation that populates society's institutions. For instance, we have forgotten that creating money derived from nothing results in a stealthy transfer of wealth to whatever groups get to spend the new money first. Scholastic thinkers as early as Nicholas Oresme, writing in the 14th century, knew well of this effect of fiat money. This Catholic prelate, philosopher, and author of the De Moneta would hardly be surprised by changes in capital ownership, productivity, savings, and wages in the years since 1971, when the United States and the world officially ditched gold-backed currencies for fiat money.

But that's not what I want to tell my student, who is standing before me, promising to try his best. As a teacher in a college of business, I know that business isn't about trying. It's about achieving results. Colleges of business should not be in the business of graduating a bunch of triers. Successful entrepreneurs do not simply try, nor do they waste their money hiring employees simply to try. Those who actually accomplish their assigned tasks — ethically, consistently, and with purpose — are those who both reap the greatest benefit from their business degree and will be the most likely to live out successful vocations in business.

We serve students poorly when we teach them that if only they try, they will succeed. Trying is necessary but not sufficient for success in a competitive business environment. That students are conditioned to think it is necessary and sufficient occurs for several reasons. One is that colleges themselves promote the idea. One ironic aspect of colleges of business is that they are often staffed by individuals who would not survive in business in the first place and who, as a result, gravitated toward academia. In fact, many have tried in business and failed, and then found academia as a second vocation.

Universities tend to contribute to this mentality as well because it lowers the bar for student success and allows for a greater number of students and, by extension, student-loan and tuition revenue. Even universities with reputations for academic rigor maintain less-publicized programs that offer easier degrees to tuition-paying students. By providing avenues through which those who simply try can get degrees too, universities diversify rigor and maximize enrollment and revenue.

Ohio University economist Richard Vedder wrote about perverse university incentives to reject performance-based scholarships in his important 2004 book Going Broke by Degree. When students are assured scholarship money not tied to actual outcomes, Vedder noted that they change majors, take light loads, and continue to take courses after meeting graduation requirements. When achieving specific outcomes (such as graduating in four years) is not rewarded relative to simply trying, students remain in college for fifth or sixth years and universities can lengthen the demand for their services.

The emphasis on trying alone is also a carryover from the public-school mentality that the way for students to survive is not to question the system in which they are compelled to operate. Getting along is the overriding value in the public schools, and those who think critically about education and perhaps even resent its focus on subservience to authority are often labeled delinquents worthy of shame, punishment, and Ritalin. But if you get along — or at least show a willingness to try to get along — you will survive through high school while helping to pay the salary of many an administrator in the process. Meanwhile, anything of value that you learned you probably would have taught yourself anyway.

It's a mentality that colleges of business should thwart if their business degrees are to signify any value to entry-level labor markets, because no business will survive if the bulk of its workforce is content with just trying to achieve its objectives.

Woody Allen may have said that 80 percent of life was simply showing up. That may be true for life in the public sector, which so often looks like a glorified jobs program, subsidized by the plundered wealth of the productive. In that sector, the primary bureaucratic concern is spending this year's budget so as to justify an increase in next year's budget. The employment-results relationship is weak by design.

It's surely not true for life at a Dell or a Macy's or even your local grocer, where a firm's very survival is based on its ability to convince customers to engage in voluntary trade for one more day, and where showing up and merely trying at work does not guarantee meeting those objectives necessary for customer satisfaction and firm success.

Colleges of business should punish those who only try. We do those firms that hire our graduates no favors when we don't.

An Addendum

In my Money and Banking class, I routinely include a gimme question at the end of the final. It is meant for fun and easy points following a serious exam. It goes something like this:

President Obama, Alan Greenspan, and the pope are all in a sinking boat in the middle of the ocean, and there is only one life jacket. One of them says, "Because I am chairman of the Federal Reserve, I deserve to use this life jacket more than any of you." The person who most likely said this sentence was

  1. Justin Bieber
  2. Fred Mertz
  3. Wolfgang Amadeus Mozart
  4. Oprah
  5. None of the above

I have had sections of 65 students in which six have missed this question. This can be chalked up to being brain dead during a stressful finals week. But in some cases, we can also explain it by the decision to let trying trump the human obligation to do well too.


Contact Christopher Westley

Christopher Westley a professor of economics in the Lutgert College Business at Florida Gulf Coast University and an associated scholar at the Mises Institute.

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