A term has been coined for product sellers who shrink their packages, and thus, the amount of product in those packages, keeping the package price the same: shrinkflation. Anyone with a bit of good sense or economics training knows this is another form of price inflation, caused by what used to be the dictionary meaning of inflation; an increase in the supply of money.
For example, while the average American behind continues to widen, toilet paper has narrowed. A friend’s mother busted out a ruler to confirm her theory. Last year John Hebbe of Fairfax, Virginia, provided photographic proof to the Washington Post: an old roll was 4.5 inches wide, a new roll, 3.75 inches. Of course the new rolls are fatter, for now, causing annoyance with home owners with toilet paper dispensers with the roller too close to the wall to accommodate the fatter rolls.
Greg Rosalsky wrote for NPR.org, “The original Charmin roll of toilet paper, [Edgar Dworsky, former Massachusetts assistant attorney general,] says, had 650 sheets. Now you have to pay extra for "Mega Rolls" and "Super Mega Rolls"—and even those have many fewer sheets than the original. To add insult to injury, Charmin recently shrank the size of their toilet sheets. Talk about a crappy deal.”