Profiles

Entrepreneurs try to find gaps in the marketplace where consumers are not quite satisfied with the status quo. Successful entrepreneurs then fill in those gaps.

In The Free Market and Its Enemies, Mises wrote, “Even though you know everything about the past, you know nothing about the future.” This explains that the timeframe and economic constraints at work are vital to the expression of entrepreneurial talents.

Entrepreneurial action provides the fuel for the constant mining of consumer value. If entrepreneurs cease acting in this way, consumers will cease to see innovation and growing value in the marketplace.