Profiles

The writer of a recent Forbes article doesn’t want consumers making their own choices about what to buy and how much to buy. Instead, he provides a plan for consumers to avoid what he calls excess consumerism. In other words, what the writer suggests is essentially that "excessive...

It is preposterous to assume what customers say is more important than where they place their feet and the price they pay for products or services. The customer's mind is still elusive and challenging for entrepreneurs. If understanding the mind of the customer were easy, everyone would do it!...

When the customer receives defective, shoddy, or inferior-quality products and above market price—from the only game in town—the customer lacks an easy escape from incompetent or unscrupulous sellers. It behooves the customer to seek other viable options in the market from firms that offer...