The Entrepreneur and the Summer Blockbuster
Creating a hit movie series, television show, or video game is a phenomenon that not only strikes without warning, but can also strike in unexpected places—or fail to strike where it is intended. The creators of these works—despite Mises’s general disdain for what we now call popular or mass culture—can and often do fit his mold of the creative genius:
For the pioneering genius to create is the essence of life. To live means for him to create.