Knocking Down the Peaks of Innovation

As in many other towns all over the country, the college town of Columbia, MO, was “plagued” with on-demand, inexpensive rides through the Uber network. Uber is, simply put, an app for one’s smartphone that connects those interested in getting a ride with those interested in driving, and provides for simple payment of service. In this sense, the app serves as an arbitrageur in the person transportation market - a Kirznerian pure entrepreneur. Prices are adjusted toward equilibrium as supply meets effective demand. No harm done, right?