Free Markets, Entrepreneurial Error, and the Nico Iamaleava Saga
Anyone who follows college football is aware of the unceremonious divorce between the University of Tennessee Volunteers and the team’s star quarterback, Nico Iamaleava. Just as the original multi-million-dollar NIL (Name, Image, and Likeness) deal with Iamaleava a few years ago was considered to be ground-breaking, this also is the first time that we have had a “holdout” situation in which an athlete refused to play unless he received a pay raise.