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Mark D. Packard

Mark Packard (mpackard@unr.edu) is Assistant Professor of Management at the University of Nevada, Reno.

All Works

Mark Packard: How Entrepreneurs Create Value

The EntrepreneurEntrepreneurship

07/19/2022Mises Media
How do entrepreneurs and executives apply the value learning cycle theory to create customers, delight them, and grow strong brands and businesses?
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Mark Packard On Entrepreneurial Valuation, Part 1: Value Learning

The EntrepreneurEntrepreneurship

07/12/2022Mises Media
Getting into the minds of customers is the universal need of everyone in business.
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Mark Packard On Entrepreneurial Imagination: You Can’t Do Business Without It

The EntrepreneurHealthEntrepreneurship

01/04/2022Mises Media
Mark Packard joins the podcast to put imagination into a business context and describe the possibilities it opens up.
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Mark Packard: How to Put Time on Your Side

The EntrepreneurEntrepreneurship

09/14/2021Mises Media
Entrepreneurial action occurs in time. Mark Packard shares his research.
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Value Is a Process

03/09/2021Power & Market

Value is a process—one that we’re not just constantly engaged in but also constantly monitoring and learning from. It is in this process—in advancing it forward—that we find the essence of entrepreneurship.

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