Value is a process—one that we’re not just constantly engaged in but also constantly monitoring and learning from. It is in this process—in advancing it forward—that we find the essence of entrepreneurship.
Mark D. Packard
Mark Packard is Associate Professor and Research Director at Florida Atlantic University’s Madden Center for Value Creation. He is also cofounder of Praxeo Consulting (praxeoinsights.com) and author of Entrepreneurial Valuation.