Many Americans trust the market to some extent but worry that capitalism will create a race to the bottom without government intervention. In their mind, companies will cut corners and outsource labor in the pursuit of profit, creating shoddier and shoddier products.

The true free market, however, creates exactly the opposite: a race to the top. And the SEO industry, one of the few completely non-regulated industries in the US, proves it. As a professional SEO, I’ve seen first-hand how it continues to evolve in prosocial ways without government intervention.