Greenwashing: A Bridge between Austrians and Environmentalists?
Greenwashing is a relatively new term to describe false and misleading claims that a product or business practice has environmental benefits. The point is that companies can advertise their efforts as “green” while continuing various profitable activities that environmentalists consider “harmful,” gaming the system and profiting off well-intentioned, sustainably minded consumers.
The term was coined forty years ago by a student in response to a hotel that wanted customers to reuse the towels in their rooms to save the environment and save the hotel money.