Books

Home | Mises Library | In Defense of Advertising

In Defense of Advertising

In Defense of Advertising by Jerry Kirkpatrick

Tags Media and CulturePhilosophy and Methodology

05/31/1994Jerry Kirkpatrick

Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

Author:

Contact Jerry Kirkpatrick

Jerry Kirkpatrick is professor of international business and marketing at California State Polytechnic University, Pomona, and author of In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

Visit his blog.

References

TLJ Books, Claremont, California, 2007

Shield icon books