- Downloads:
- In Defense of Advertising_2.pdf
In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising’s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
![In Defense of Advertising by Jerry Kirkpatrick](https://cdn.mises.org/styles/responsive_6_9_650w/s3/static-page/img/In%20Defense%20of%20Advertising_Kirkpatrick.jpg.webp?itok=PcT-4b8g 650w,https://cdn.mises.org/styles/responsive_6_9_870w/s3/static-page/img/In%20Defense%20of%20Advertising_Kirkpatrick.jpg.webp?itok=qHV21LsV 870w,https://cdn.mises.org/styles/responsive_6_9_1090w/s3/static-page/img/In%20Defense%20of%20Advertising_Kirkpatrick.jpg.webp?itok=X1MHaX-v 1090w,https://cdn.mises.org/styles/responsive_6_9_1310w/s3/static-page/img/In%20Defense%20of%20Advertising_Kirkpatrick.jpg.webp?itok=Q0ibL-os 1310w,https://cdn.mises.org/styles/responsive_6_9_1530w/s3/static-page/img/In%20Defense%20of%20Advertising_Kirkpatrick.jpg.webp?itok=n4H3GqJl 1530w)
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Jerry Kirkpatrick is professor of international business and marketing at California State Polytechnic University, Pomona, and author of In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
Visit his blog.
TLJ Books, Claremont, California, 2007