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Barry L. Linetsky

Barry Linetsky is a Toronto-based business consultant and advisor. He holds an MBA from The Rotman School of Management. Barry is the author of The Business of Walt Disney and the Nine Principles of His Success and a number of published journal articles. He blogs at barrylinetsky.com.

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Serving the Consumer: The Secret to Walt Disney's Success

Blog12/05/2019

Had consumers in 1938 been uninterested in a feature-length cartoon, Snow White would have bankrupted the Disney studio. Instead, Walt Disney was richly rewarded for his risk-taking.

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