Thanks to new media, “spin” doesn’t work so well anymore
It seems that the public relations industry is always trying to distance itself from the image that its main business is in providing “spin” or “spinning the news for its clients. This is true to a certain extent throughout both the public and private sector PR types. Afterall, who doesn’t want to put a good face on corporate earnings or home sales prices, or any other news of import that may reflect on one’s business.