A Final Word: Calculation, Knowledge, and Appraisement

The Review of Austrian Economics Vol. 9, No. 1 (1996)

Leland Yeager’s rejoinder “Salerno on Calculation, Knowledge, and Appraisement” (1996) merits a final word, because I believe it makes a subtle though very important concession to the argument made by Rothbard, Herbener, and myself regarding the function of the price system. Before addressing this issue, I will offer comments relating to two other points raised by Yeager in his rejoinder.

Galbraith Was Right About Advertising

Now that I have your attention, rest assured that even when John Kenneth Galbraith got something right, he got it wrong. One of the signature ideas for which Galbraith is known is the Dependence Effect, which states that advertising convinces people that they need things that they don’t really need. In Galbraith’s own words, “If the individual’s wants are urgent, they must be original with himself. They cannot be urgent if they must be contrived for him. ... One cannot defend production as satisfying wants if that production creates the wants. ...