June 28 A Century Ago
Franz Ferdinand was a difficult person in many ways. Dark. Angry at times. He became heir to the throne of Austria-Hungary when his cousin, Rudolf (whose tutor was the father of the Austrian School of Economics, Carl Menger) died in an apparent murder-suicide with his young mistress in 1889. The death of Rudolf was only one of many tragedies in the Habsburg family in the two generations leading up to World War I. Besides the cases of consecutive heirs to the throne, Franz Josef’s glamorous wife, Elisabeth, died at the hands of an assassin in 1898.
As we noted a couple of months ago (
Reflecting on the Patent and Trademark Office’s decision to rescind protection of the Washington Redskins’ name, whether some people view a trademark as offensive should not be a criterion for determining whether it should be protected.
If a large number of people are offended by a trademark, then it will be a liability rather than an asset to whomever uses it, and economic forces will limit its use.
