The Homo Economicus Myth
Among the larger albatrosses burdening the economics profession is the idea of Homo economicus. To this day, most economics undergraduates hear about it in the context of neoclassical economics. Homo economicus, we are told, is the ideal economic man who always seeks to maximize profits and minimize costs. He only acts “rationally,” and rationalism is defined as, well, always seeking to maximize profits and minimize costs. Even worse, “profit” is often assumed to mean “monetary profit” measurable only in dollars (or some other currency).