Profits Are Not Random. They’re How Entrepreneurs Help Allocate Resources Efficiently.
In many cultures, profit is seen as the result of individuals exploiting other individuals. Profits, however, have nothing to do with exploitation. Instead, they reflect the actions of entrepreneurs who supply consumers in the most efficient ways with valued products.
For an entrepreneur to make profits, he must correctly anticipate consumer preferences, the future prices of products and the future prices of the factors of production. Entrepreneurs who excel in their forecasting of future prices make profits, and those that misjudge future prices will suffer losses.