http://www.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.2.html
http://uxmyths.com/post/647473628/myth-people-read-on-the-web
http://www.washingtonmonthly.com/college_guide/blog/academics_do_a_lot_of.php
Plus, if what you want to do is build an audience for yourself, frequent publishing, and not long brillian pieces is the way to go.
http://serialmentor.com/blog/2013/11/3/no-one-reads-your-paper-either
http://www.nngroup.com/articles/how-users-read-on-the-web/
http://www.thereviewreview.net/publishing-tips/what-editors-want-must-read-writers-submitti
Is anyone reading your articles?
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