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And They Still Make Wagon Wheels


Besides providing for the most-desired consumer goods, the market provides for niche goods as well. Consider The World Almanac, the 1008-page compendium of summarized historical and out-of-date facts.

With the internet at my disposal, I can find in-depth research and up-to-the-minute data. Easy, too.

Yet, time and again, I find myself thumbing through the almanac. Not as a primary source, but as an enjoyable diversion — the original information surfing.

I would never buy one myself. But someone thought it would make a good Christmas gift. And he was right.

As I see it, the fact that you can still buy wooden wagon wheels and almanacs proves that the market serves the consumer.

Jim Fedako, a business analyst and homeschooling father of seven, lives in the wilds of suburban Columbus. Send him mail.

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