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Donald J. Boudreaux
1995

“Puffery” in Advertising

Free Market

Author: Donald J. Boudreaux

Online Publish Date: September 1, 1995

Category: Free Markets

The Free Market 13, no. 9 (September 1995) Want to please a lawyer? Find a long-established legal rule that minimizes disputes. Then propose that this rule be radically changed. Such thrill seeking seems to be the motive behind a recent proposal to make advertisers liable for “puffery.” The national Conference of Commissioners on Uniform State

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