Mises Wire
Author:
James Fogal
Online Publish Date:
Web Entrepreneur Banks on ‘Bum-vertising’ - Homeless Advocates Say He’s Exploiting the Poor : A budding Seattle entrepreneur looking for a low-cost marketing campaign says he’s found an inexpensive and highly visible tool to publicize his Web site — he calls it “bum-vertizing.” Ben Rogovy, a 22-year-old University of Washington graduate, says the