Man, Economy, and State with Power and Market by Murray
N. Rothbard

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Table of Contents
Chapter 1—Fundamentals of Human Action (continued)
Labor and Land, in one form or another, enter into each stage of
production. Labor helps to transform seeds into wheat, wheat into
flour, pigs into ham, flour into bread, etc. Not only is Labor present
at every stage of production, but so also is Nature. Land must be
available to provide room at every stage of the process, and time, as
has been stated above, is required for each stage.
Furthermore, if
we wish to trace each stage of production far enough back to original
sources, we must arrive at a point where only labor and nature existed
and there were no capital goods. This must be true by logical
implication, since all capital goods must have been produced at earlier
stages with the aid of labor. If we could trace each production process
far enough back in time, we must be able to arrive at the
point—the earliest stage—where man combined his
forces with
nature unaided by produced factors of production. Fortunately, it is
not necessary for human actors to perform this task, since action uses
materials available in the present to arrive at desired goals
in
the future, and there is no need to be concerned
with development in the past.
There is another unique type of factor of production that is
indispensable in every stage of every production process. This is the
“technological idea” of how to proceed from one
stage to
another and finally to arrive at the desired
consumers’
good. This is but an application of the analysis above, namely, that
for any action, there must be some plan or idea of
the actor
about how to use things as means, as definite pathways, to desired
ends. Without such plans or ideas, there would be no action. These
plans may be called recipes; they are ideas of
recipes that the actor uses to arrive at his goal. A recipe
must be present at each stage of each production process from
which the actor proceeds to a later stage. The actor must have a recipe
for transforming iron into steel, wheat into flour, bread and ham into
sandwiches, etc.
The distinguishing feature of a recipe is that, once learned,
it generally does not have to be learned again. It can be noted and
remembered. Remembered, it no longer has to be produced; it
remains with the actor as an unlimited
factor of
production that never wears out or needs to be economized by human
action. It becomes a general condition of human welfare in the same way
as air.
It should be clear that the end of the production process—the
consumers’ good—is valued because it is a direct
means of
satisfying man’s ends. The consumers’ good
is consumed, and this act of consumption
constitutes the satisfying of human wants. This consumers’
good
may be a material object like bread or an immaterial one like
friendship. Its important quality is not whether it is material or not,
but whether it is valued by man as a means of satisfying his wants.
This function of a consumers’ good is called its service
in ministering to human wants. Thus, the material bread is valued not
for itself, but for its service in satisfying wants; just as an
immaterial thing, such as music or medical care, is obviously valued
for such service. All these services are
“consumed” to
satisfy wants. “Economic” is by no means equivalent
to
“material.”
It is also clear that the factors of production—the various
higher-order producers’ goods—are
valued solely
because of their anticipated usefulness in helping to produce
future consumers’ goods or to produce lower-order
producers’ goods that will help to bring about
consumers’
goods. The valuation of factors of production is derived from
actors’ evaluation of their products (lower stages), all of
which
eventually derive their valuation from the end result—the
consumers’ good.
Furthermore, the omnipresent fact of the scarcity of
consumers’
goods must be reflected back in the sphere of the factors of
production. The scarcity of consumers’ goods must
imply a
scarcity of their factors. If the factors were unlimited, then the
consumers’ goods would also be unlimited, which cannot be the
case. This does not exclude the possibility that some
factors,
such as recipes, may be unlimited and therefore general conditions of
welfare rather than scarce indirect means. But other factors at each
stage of production must be in scarce supply, and this must account for
the scarcity of the end product. Man’s endless search for
ways to
satisfy his wants—i.e., to increase his production
of consumers’ goods—takes two forms:
increasing his available supply of factors of production and improving
his recipes.
Although it has seemed evident that there are several
co-operating
factors at each stage of production, it is important to realize that
for each consumers’ good there must always be more
than one scarce factor of production.
This is implied in the very existence of human action. It is impossible
to conceive of a situation where only one factor of production produces
a consumers’ good or even advances a consumers’
good from
its previous stage of production. Thus, if the sandwich in the armchair
did not require the co-operating factors at the previous stage (labor
of preparation, carrying, bread, ham, time, etc.), then it
would
always be in the status of a consumers’
good—sandwich-in-the-armchair. To simplify the example, let
us
suppose the sandwich already is prepared and in the kitchen. Then, to
produce a consumers’ good from this stage forward requires
the
following factors: (1) the sandwich; (2) carrying it to the
armchair; (3) time; (4) the land available. If we assume that
it
required only one factor—the sandwich—then we would
have to
assume that the sandwich was magically and instantaneously
moved
from kitchen to armchair without effort. But in this case, the
consumers’ good would not have to be produced at all, and we
would be in the impossible assumption of Paradise. Similarly, at each
stage of the productive process, the good must have been produced by at
least more than one (higher-order) scarce
co-operating factor; otherwise this stage of production could not exist
at all.
4. Further
Implications: Time
Time is
omnipresent in human action as a means that must be economized. Every
action is related to time as follows:

.
. . A is the period before the beginning of the action; A
is the point in time at which the action begins; AB
is the period during which the action occurs; B is
the point at which the action ends; and B . . . is
the period after the end of the action.
AB is defined as the period of production—the
period from the beginning of the action to the time when the
consumers’ good is available. This period may be divided into
various stages, each itself taking a period of time. The time expended
during the period of production consists of the time during which labor
energy is expended (or working time) and maturing
time,
i.e., time required without the necessity of concurrent expenditure of
labor. An obvious example is the case of agriculture. There might be
six months between the time the soil is tilled and the time the harvest
is reaped. The total time during which labor must be expended may be
three weeks, while the remaining time of over five months consists of
the time during which the crop must mature and ripen by the processes
of nature. Another example of a lengthy maturing time is the aging of
wine to improve its quality.
Clearly, each consumers’ good has its own period of
production.
The differences between the time involved in the periods of production
of the various goods may be, and are, innumerable.
One important point that must be emphasized when considering
action and the period of production is that acting man does not
trace back past production processes to their original sources. In the
previous section, we traced back consumers’ goods and
producers’ goods to their original sources, demonstrating
that
all capital goods were originally produced solely
by labor and nature. Acting man, however, is not interested in past
processes, but only in using presently available means
to achieve anticipated future ends. At any point in time, when he
begins the action (say A), he has available to him:
labor, nature-given elements, and previously produced capital
goods. He begins the action at A
expecting to reach his end at B. For him,
the period of production is AB,
since he is not concerned with the amount of time spent in past
production of his capital goods or in the methods by which they were
produced.
Thus,
the farmer about to use his soil to grow crops for the coming season
does not worry about whether or to what extent his soil is an original,
nature-given factor or is the result of the improvements of previous
land-clearers and farmers. He is not concerned about the previous time
spent by these past improvers. He is concerned only with the capital
(and other) goods in the present and the future. This is the necessary
result of the fact that action occurs in the present and is aimed at
the future. Thus, acting man considers and values the factors of
production available in the present in accordance with their
anticipated services in the future production of
consumers’
goods, and never in accordance with what has happened to the factors in
the past.
A fundamental and constant truth about human action is that man
prefers his end to be achieved in the shortest possible time.
Given the specific satisfaction, the sooner it arrives, the better.
This results from the fact that time is always scarce, and a means to
be economized. The sooner any end is attained, the better. Thus, with
any given end to be attained, the shorter the
period of action, i.e., production, the more preferable for the actor. This
is the universal fact of time preference.
At any point of time, and for any action, the actor most prefers to
have his end attained in the immediate present. Next best for him is
the immediate future, and the further in the future the attainment of
the end appears to be, the less preferable it is. The less
waiting time, the more preferable it is for him.
Time enters into human action not only in relation to the
waiting
time in production, but also in the length
of time in which the consumers’ good will satisfy the wants
of the consumer.
Some consumers’ goods will satisfy his wants, i.e., attain
his
ends, for a short period of time, others for a longer period. They can
be consumed for shorter or longer periods. This may be
included in
the diagram of any action, as shown in Figure 2. This length of time, BC,
is the duration of serviceableness of the
consumers’ good. It is the length of the time the end
served by the consumers’ good continues to be
attained. This
duration of serviceableness differs for each consumers’ good.
It
may be four hours for the ham sandwich, after which period of
time
the actor desires other food or another sandwich. The builder of a
house may expect to use it to serve his wants for 10 years. Obviously,
the expected durative power of the consumers’ good to serve
his
end will enter into the actor’s plans.

Clearly, all other things being equal, the actor will prefer a
consumers’ good of greater durability to one of lesser, since
the
former will render more total service. On the other hand, if the actor
values the total service rendered by two consumers’ goods
equally, he will, because of time preference, choose the less durable
good since he will acquire its total services sooner than the other. He
will have to wait less for the total services of the less durable good.
The concepts of period of production and duration of
serviceableness are present in all human action. There is also
a
third time-period that enters into action. Each person has a general
time-horizon, stretching from the present into the future, for which he
plans various types of action. Whereas period of production
and
duration of serviceableness refer to specific consumers’
goods
and differ with each consumers’ good, the period of
provision
(the time-horizon) is the length of future time for which each actor
plans to satisfy his wants. The period of provision,
therefore,
includes planned action for a considerable variety of
consumers’ goods, each with its own period of
production and
duration. This period of provision differs from actor to actor
in
accordance with his choice. Some people live from day to day,
taking no heed of later periods of time; others plan not only for the
duration of their own lives, but for their children as well.
5. Further
Implications
A.
ENDS AND VALUES
All action involves the employment of scarce means to attain the most
valued ends. Man has the choice of using the scarce means for various
alternative ends, and the ends that he chooses are the ones he values
most highly. The less urgent wants are those that remain unsatisfied.
Actors can be interpreted as ranking their ends
along a scale
of values, or scale of preferences. These scales differ for each
person, both in their content and in their orders of preference.
Furthermore, they differ for the same individual at different times.
Thus, at some other point in time, the actor mentioned in section 2
above might choose to go for a drive, or to go for a drive and then to
play bridge, rather than to continue watching the game. In that case,
the ranking on his preference scale shifts to this order:
(First) 1.
Going for a drive
(Second) 2. Playing bridge
(Third) 3. Continuing to watch baseball
game
Moreover,
a new end might have been introduced in the meantime, so that
the
actor might enjoy going to a concert, and this may change his value
scale to the following:
(First)
1. Going for a drive
(Second) 2. Going to a concert
(Third) 3. Playing bridge
(Fourth) 4. Continuing to watch baseball game
The
choice of
which ends to include in the actor’s value scale and the
assignment of rank to the various ends constitute the process of value
judgment. Each time the actor ranks and chooses between
various ends, he is making a judgment of their value to him.
It is highly useful to assign a name to this value
scale held by all human actors. We are not at all concerned with the
specific content
of men’s ends, but only with the fact that various ends are
ranked in the order of their importance. These scales of preference may
be called happiness or welfare
or utility or satisfaction
or contentment.
Which name we choose for value scales is not important. At any rate, it
permits us to say, whenever an actor has attained a certain end, that
he has increased his state of
satisfaction, or his
contentment, happiness, etc. Conversely, when someone
considers
himself worse off, and fewer of his ends are being attained, his
satisfaction, happiness, welfare, etc., have decreased.
It is important to realize that there is never any possibility of measuring
increases or decreases in happiness or satisfaction. Not only is it
impossible to measure or compare changes in the satisfaction
of
different people; it is not possible to measure changes in the
happiness of any given person. In order for any measurement to
be
possible, there must be an eternally fixed and objectively
given
unit with which other units may be compared. There is no such objective
unit in the field of human valuation. The individual must
determine subjectively for himself whether he is better or worse off as
a result of any change. His preference can only be expressed in terms
of simple choice, or rank. Thus, he can say,
“I am better
off” or “I am happier” because he went to
a concert
instead of playing bridge (or “I will be better
off” for
going to the concert), but it would be completely meaningless for him
to try to assign units to his preference and say, “I am two
and a
half times happier because of this choice than I would have been
playing bridge.” Two and a half times what?
There is
no possible unit of happiness that can be used for purposes of
comparison and, hence, of addition or multiplication. Thus, values
cannot be measured; values or utilities cannot be added, subtracted, or
multiplied. They can only be ranked as better or worse. A man
may
know that he is or will be happier or less happy, but not by
“how
much,” not by a measurable quantity.
All action is an attempt to exchange a less satisfactory state
of affairs for a more satisfactory one.
The actor finds himself (or expects to find himself) in a
nonperfect state, and, by attempting to attain his most urgently
desired ends, expects to be in a better state. He cannot measure the
gain in satisfaction, but he does know which of his wants are more
urgent than others, and he does know when his condition has improved.
Therefore, all action involves exchange—an
exchange of one state of affairs, X, for Y,
which the actor anticipates will be a more satisfactory one (and
therefore higher on his value scale). If his expectation turns out to
be correct, the value of Y on his preference scale
will be higher than the value of X, and he has made
a net gain in his state of satisfaction or utility.
If he has been in error, and the value of the state that he has given
up—X—is higher than the value of
Y, he has suffered a net loss.
This psychic gain (or profit)
and loss cannot be measured in terms of units, but the actor
always knows whether he has experienced psychic profit or psychic loss
as a result of an action-exchange.
Human actors value means
strictly in accordance with their valuation of the ends that they
believe the means can serve. Obviously, consumers’ goods are
graded in value in accordance with the ends that men expect them to
satisfy. Thus, the value placed on the enjoyment contributed by a ham
sandwich or a house will determine the value a man will place on the
ham sandwich or the house themselves. Similarly, producers’
goods
are valued in accordance with their expected contribution in
producing consumers’ goods. Higher-order
producers’
goods are valued in accordance with their anticipated service in
forming lower-order producers’ goods. Hence, those
consumers’ goods serving to attain more highly valued ends
will
be valued more highly than those serving less highly valued ends, and
those producers’ goods serving to produce more highly valued
consumers’ goods will themselves be valued more highly than
other
producers’ goods. Thus, the process of imputing
values to goods
takes place in the opposite direction to that of the process of
production. Value proceeds from the ends to the consumers’
good
to the various first-order producers’ goods, to the
second-order
producers’ goods, etc.
The
original source of value is the ranking of ends by human actors, who
then impute value to consumers’ goods, and so on to the
orders of
producers’ goods, in accordance with their expected ability
to
contribute toward serving the various ends.
B. THE LAW OF MARGINAL UTILITY
It is evident that things are valued as means in accordance with their
ability to attain ends valued as more or less urgent. Each
physical unit of a means
(direct or indirect) that enters into human action is valued
separately. Thus, the actor is interested in evaluating only those
units of means that enter, or that he considers will enter,
into
his concrete action. Actors choose between, and evaluate, not
“coal” or “butter” in general,
but specific
units of coal or butter. In choosing between acquiring cows or horses,
the actor does not choose between the class of cows and the class of
horses, but between specific units of them—e.g., two cows
versus
three horses. Each unit that enters into concrete action is graded and
evaluated separately. Only when several units together enter into human
action are all of them evaluated together.
The processes that enter into valuation of specific units of different
goods may be illustrated in this example:
An
individual possessing two cows and three horses might have to choose
between giving up one cow or one horse. He may decide in this case to
keep the horse, indicating that in this state of his stock, a horse is
more valuable to him than a cow. On the other hand, he might be
presented with the choice of keeping either his entire stock
of
cows or his stock of horses. Thus, his stable and cowshed might catch
fire, and he is presented with the choice of saving the inhabitants of
one or of the other building. In this case, two cows might be more
valuable to him than three horses, so that he will prefer to save the
cows. When deciding between units of his stock, the actor may therefore
prefer good X to good Y,
while he may choose good Y if he must act
upon his whole stock of each good.
This process of valuation according to the specific units involved
provides the solution for the famous “value
paradox” which
puzzled writers for centuries. The question was: How can men value
bread less than platinum, when “bread” is obviously
more
useful than “platinum”? The answer is that acting
man does
not evaluate the goods open to him by abstract classes, but in terms of
the specific units available. He does not wonder whether
“bread-in-general” is more or less
valuable to him
than “platinum-in-general,” but whether,
given the
present available stock of bread and platinum, a “loaf of
bread” is more or less valuable to him than “an
ounce of
platinum.” That, in most cases, men prefer the latter is no
longer surprising.
As has been explained above, value, or utility, cannot be
measured, and therefore cannot be added, subtracted, or
multiplied. This holds for specific units of the same good in the same
way as it holds for all other comparisons of value. Thus, if butter is
an object serving human ends, we know that two pounds of butter will be
valued more highly than one pound. This will be true until a point is
reached when the butter is available in unlimited quantities to satisfy
human wants and will then be transferred from the status of a means to
that of a general condition of human welfare. However, we cannot
say that two pounds of butter are “twice as useful or
valuable” as one pound.
What has been involved in this key concept of “specific units
of
a good”? In these examples, the units of the good have been interchangeable
from the point of view of the actor.
Thus, any concrete pound of butter was evaluated in this case perfectly
equally with any other pound of butter. Cow A and cow B were valued
equally by the individual, and it made no difference to him which cow
he was faced with the choice of saving. Similarly, horse A was valued
equally with horse B and with horse C, and the actor was not concerned
which particular horse he had to choose. When a commodity is
in
such a way available in specific homogeneous units equally
capable of rendering the same service to the actor, this
available stock is called a supply. A supply
of a good
is available in specific units each perfectly substitutable for every
other. The individual above had an available supply of two cows and
three horses, and a supply of pounds of butter.
What if one pound of butter was considered by the actor as of better
quality than another pound of butter? In that case, the two
“butters” are really different goods
from the point
of view of the actor and will be evaluated differently. The two pounds
of butter are now two different goods and are no longer two units of a
supply of one good. Similarly, the actor must have valued each horse or
each cow identically. If he preferred one horse to each of the others,
or one cow to the other, then they are no longer units of the supply of
the same good. No longer are his horses interchangeable for
one
another. If he grades horse A above the others and regards horses B and
C indifferently, then he has supplies of two different goods (omitting
the cows): say, “Grade A horses—one
unit”; and
“Grade B horses—two units.” If a specific
unit is
differently evaluated from all other units, then the supply of
that good is only one unit.
Here again, it is very important to recognize that what is
significant for human action is not
the physical property of a good, but the evaluation of the good by the
actor. Thus, physically there may be no discernible difference between
one pound of butter and another, or one cow and another. But
if
the actor chooses to evaluate them differently, they are no longer part
of the supply of the same good.
The interchangeability of units in the supply of a good does not mean
that the concrete units are actually valued equally. They may and will
be valued differently whenever their position in the supply
is
different. Thus, suppose that the isolated individual
successively
finds one horse, then a second, then a third. Each horse may be
identical and interchangeable with the others. The first horse will
fulfill the most urgent wants that a horse can serve; this follows from
the universal fact that action uses scarce means to satisfy the most
urgent of the not yet satisfied wants. When the second horse is found,
he will be put to work satisfying the most urgent of the wants
remaining. These wants, however, must be ranked lower than the wants
that the previous horse has satisfied. Similarly, the third
horse
acquired might be capable of performing the same service as
the
others, but he will be put to work fulfilling the highest of the
remaining wants—which, however, will yet be lower in value
than
the others.
The important consideration is the relation between the unit
to be acquired or given up and the quantity of supply (stock) already
available to the actor. Thus,
if no units of a good (whatever the good may be) are available, the
first unit will satisfy the most urgent wants that such a good is
capable of satisfying. If to this supply of one unit is added a second
unit, the latter will fulfill the most urgent wants remaining, but
these will be less urgent than the ones the first fulfilled. Therefore,
the value of the second unit to the actor will be less than the value
of the first unit. Similarly, the value of the third unit of
the
supply (added to a stock of two units) will be less than the value of
the second unit. It may not matter to the individual which horse
is chosen first and which second, or which pounds
of butter he consumes, but those units which he does use first will be
the ones that he values more highly. Thus,
for all human actions, as the quantity of the supply (stock) of a good
increases, the utility (value) of each additional unit decreases.
Let us now consider a supply from the point of view of a
possible decrease,
rather than an increase. Assume that a man has a supply of six
(interchangeable) horses. They are engaged in fulfilling his
wants. Suppose that he is now faced with the necessity of giving up one
horse. It now follows that this smaller stock of means is not capable
of rendering as much service to him as the larger supply. This stems
from the very existence of the good as a means.
Therefore, the utility
of X units of a good is always greater than
the utility of X – 1 units. Because of the
impossibility of measurement, it is impossible to determine by
how much greater
one value is than the other. Now, the question arises: Which utility,
which end, does the actor give up because he is deprived of one unit?
Obviously, he gives up the least urgent of the wants which
the larger stock would have satisfied.
Thus, if the individual was using one horse for pleasure riding, and he
considers this the least important of his wants that were fulfilled by
the six horses, the loss of a horse will cause him to give up pleasure
riding.
The principles involved in the utility of a supply may be
illustrated in the following value-scale diagram (Figure 3).
We
are considering any given means, which is divisible into
homogeneous units of a supply, each interchangeable and
capable of
giving service equal to that of the other units. The supply must be
scarce in relation to the ends that it is capable of fulfilling;
otherwise it would not be a good, but a condition of human
welfare. We assume for simplicity that there are 10 ends which
the
means could fulfill, and that each unit of means is capable of serving
one of the ends. If the supply of the good is 6 units, then the first
six ends, ranked in order of importance by the valuing individual, are
the ones that are being satisfied. Ends ranked 7–10 remain
unsatisfied. If we assume that the stock arrived in successive
units, then the first unit went to satisfy end 1, the second unit was
used to serve end 2, etc. The sixth unit was used to serve end 6. The
dots indicate how the units were used for the different ends, and the
arrow indicates the direction the process took, i.e., that the most
important ends were served first; the next, second, etc. The diagram
illustrates the aforementioned laws that the utility (value) of more
units is greater than the utility of fewer units and that the utility
of each successive unit is less as the quantity of the supply increases.

Now,
suppose the actor is faced with the necessity of giving up one unit of
his stock. His total will be 5 instead of 6 units. Obviously, he gives
up satisfying the end ranked sixth, and continues to satisfy
the
more important ends 1–5. As a result of the
interchangeability of units, it does not matter to him which
of the six units he must lose; the point is that he will give up
serving this sixth end. Since action considers only the present and the
future not the past, it does not matter to him which
units he
acquired first in the past. He deals only with his presently
available stock. In other words, suppose that the sixth horse
that
he had previously acquired (named “Seabiscuit”) he
had
placed in the service of pleasure riding. Suppose that he now must lose
another horse (“Man o’ War”)
which had arrived
earlier, and which was engaged in the more important duty (to him) of
leading a wagon. He will still give up end 6 by simply transferring
Seabiscuit from this function to the wagon-leading end. This
consequence follows from the defined interchangeability of
units
and from disregard of past events which are of no consequence for the
present and the future.
Thus, the actor gives up the lowest-ranking want that the
original
stock (in this case, six units) was capable of satisfying. This one
unit that he must consider giving up is called the marginal
unit. It is the unit “at the margin.”
This least important end fulfilled by the stock is known as
the satisfaction provided by the marginal unit, or
the utility of the marginal unit—in
short: the marginal satisfaction, or marginal utility.
If the marginal unit is one unit, then the marginal utility
of the supply
is the end that must be given up as the result of a loss of the unit.
In Figure 3, the marginal utility is ranked sixth among the ends. If
the supply consisted of four units, and the actor were faced with the
necessity of giving up one unit, then the value of the marginal unit,
or the marginal utility, would have a rank of four.
If the
stock consisted of one unit, and this had to be given up, the value of
the marginal unit would be one—the value of the
highest-ranked
end.
We are now in a position to complete an important law
indicated
above, but with different phraseology: The greater the supply
of a good, the lower the marginal utility; the smaller the supply, the
higher the marginal utility. This fundamental law of
economics has been derived from the fundamental axiom of human action;
it is the law of marginal utility, sometimes known
as the law of diminishing marginal utility.
Here again, it must be emphasized that “utility” is
not a
cardinal quantity subject to the processes of measurement, such as
addition, multiplication, etc. It is a ranked number
expressible only in terms of higher or lower order in the preferences
of men.
This law of marginal utility holds for all goods, regardless of the
size of the unit considered. The size of the unit will be the one that
enters into concrete human action, but whatever it is, the same
principle applies. Thus, if in certain situations, the actor must
consider only pairs of horses as the units to add
or subtract
from his stock, instead of the individual horses, he will construct a
new and shorter scale of ends with fewer units of supply to consider.
He will then go through a similar process of assigning means to serve
ends and will give up the least valued end should he lose a unit of
supply. The ends will simply be ranked in terms of the alternative uses
of pairs of horses, instead of single horses.
What if a good cannot be divided into homogeneous units for purposes of
action? There are cases where the good must be treated as a whole in
human action. Does the law of marginal utility apply in such a case?
The law does apply, since we then treat the supply as consisting of one
unit.
In this case, the marginal unit is equal in size to the total supply
possessed or desired by the actor. The value of the marginal unit is
equal to the first rank of the ends which the total good
could serve.
Thus, if an individual must dispose of his whole stock of six horses,
or acquire a stock of six horses together, the six horses are treated
as one unit. The marginal utility of his supply would then be equal to
the first-ranking end that the unit of six horses
could supply.
If, as above, we consider the case of additions
instead of decreases to stock, we recall that the law derived
for
this situation was that as the quantity of supply increases, the
utility of each additional unit decreases. Yet this additional
unit is precisely the marginal unit. Thus, if
instead of decreasing the supply from six to five horses, we increase
it from five to six, the value of the additional horse is
equal to
the value of the sixth-ranking end—say, pleasure riding. This
is
the same marginal unit, with the same utility, as in the case of
decreasing the stock from six to five. Thus, the law derived previously
was simply another form of the law of marginal utility. The greater the
supply of a good, the lower the marginal utility; the smaller the
supply, the higher the marginal utility. This is true whether or not
the marginal unit is the unit of decrease of stock or the unit of
addition to stock, when these are considered by the actor. If a
man’s supply of a good equals X units,
and he is considering the addition of one unit, this is the marginal
unit. If his supply is X
+ 1 units, and he is considering the loss of one unit, this too is his
marginal unit, and its value is identical with the former (provided
that his ends and their ranking are the same in both cases).
We have dealt with the laws of utility as they apply to each good
treated in human action. Now we must indicate the relationship
among various goods. It is obvious that more than one good exists in
human action. This has already been definitely proven, since it was
demonstrated that more than one factor of production, hence more than
one good, must exist. Figure 4 below demonstrates the relationship
between the various goods in human action. Here the value scales of two
goods are considered—X and Y.
For each good, the
law of marginal utility holds, and the relation between supply and
value is revealed in the diagram for each good. For simplicity, let us
assume that X is horses and Y
cows, and that the value
scales representing those held by the individual are as
follows
(horizontal lines are drawn through each end to demonstrate the
relationship in the ranking of the ends of the two goods): End Y-1
is ranked highest (say, cow one); then ends X-1, X-2,
and X-3 (horses one, two, and three); Y-2;
Y-3; X-4; Y-4;
X-5; Y-5; X-6;
X-7; Y-6; Y-7.
Now, the man’s value scales will reveal his choices involving
alternatives of action in regard to these two goods. Suppose
that
his stock is: 3Y (cows) and 4X
(horses). He is faced with the alternative of giving up either
one cow or one horse.
He will choose the alternative that will deprive him of the least
valued end possible. Since the marginal utility of each good is equal
to the value of the least important end of which he would be deprived, he
compares the marginal utility of X with the marginal utility of Y.
In this case, the marginal unit of X has a rank of X-4,
and the marginal unit of Y has a rank of Y-3.
But the end Y-3 is ranked higher on his value scale
than X-4. Hence, the marginal utility of Y
is in this case higher than (or greater than) the marginal utility of X.
Since he will give up the lowest possible utility, he will give up one
unit of X. Thus,
presented with a choice of units of goods to give up, he will give up
the good with units of lowest marginal utility on his value scale.
Suppose another example: that his stock is three horses and two cows.
He has the alternative of giving up 1X or 1Y.
In this case, the marginal utility of Y is ranked
at Y-2, and that of X is ranked
at X-3. But X-3 occupies a
higher position on his value scale than Y-2, and
therefore the marginal utility of Y is at this
point lower than the marginal utility of X. He
gives up a unit of Y.

The converse occurs if the man must choose between the
alternative of increasing his
stock by either one unit of X or one unit
of Y. Thus, suppose that his stock is four units of
X and four units of Y.
He must choose between adding one horse or one cow. He then
compares the marginal utility of increase, i.e., the value of
the
most important of the not yet satisfied wants. The marginal utility of X
is then ranked at X-5; of Y at Y-5.
But X-5 ranks higher than Y-5
on his value scale, and he will therefore choose the former. Thus,
faced with the choice of adding units of goods, he will choose the unit
of highest marginal utility on his value scale.
Another example: Previously, we saw that the man in a position
of (4X, 3Y) would, if faced with
the choice of giving up one unit of either X or Y,
give up the unit of X, with a lower marginal
utility. In other words, he would prefer a position of (3X,
3Y) to (4X, 2Y).
Now suppose he is in a position of (3X, 3Y)
and faced with the choice of adding one unit of X
or one unit of Y. Since the marginal utility of the
increased X is greater than that of Y,
he will choose to add the unit of X and to arrive
at a position of (4X, 3Y) rather
than (3X, 4Y). The reader can
work out the hypothetical choices for all the possible
combinations of the actor’s stock.
It is evident that in the act of choosing between giving up or adding
units of either X or Y, the
actor must have, in effect, placed both goods on a single,
unitary value scale. Unless he could place X
and Y on one value scale for
comparison, he could not have determined that the marginal utility of
the fourth unit of X was higher than that of the
fourth unit of Y.
The very fact of action in choosing between more than one good implies
that the units of these goods must have been ranked for comparison on
one value scale of the actor. The actor may not and cannot measure
differences in utility, but he must be engaged in ranking all the goods
considered on one value scale. Thus, we should actually consider the
ends served by the two means as ranked on one value scale as follows:
Ends (Ranked)
1
— Y-1
2 — X-1
3 — X-2
4 — X-3
5 — Y-2
6 — Y-3
7 — X-4
8 — Y-4
9 — X-5
10 — Y-5
11 — X-6
12 — X-7
13 — Y-6
14 — Y-7
These principles permit of being extended from two to any number of
goods. Regardless of the number of goods, any man will always have a
certain combination of units of them in his stock. He may be faced with
the choice of giving up one unit of any good that he might choose. By
ranking the various goods and the ends served by the relevant units,
the actor will give up the unit of that good of which the marginal
utility to him is the lowest. Similarly, with any given combination of
goods in his stock, and faced with the choice of adding one unit of any
of the goods available, the actor will choose that good whose marginal
utility of increase will be highest. In other words, all the goods are
ranked on one value scale in accordance with the ends they serve.
If the actor has no units of some goods in his possession, this does
not affect the principle. Thus, if he has no units of X
or Y in his possession, and he must choose between
adding a unit of X or one unit of Y,
he will choose the marginal unit of greatest utility, in this case, Y.
The principle is easily extended to the case of n
goods.
It must be reiterated here that value scales do not exist in a void
apart from the concrete choices of action. Thus, if the actor has a
stock of (3X, 4Y, 2Z,
etc.), his choices for
adding and subtracting from stock take place in this region, and there
is no need for him to formulate hypothetical value scales to determine
what his choices would have been if his stock were (6X,
8Y, 5Z,
etc.). No one can predict with certainty the course of his choices
except that they will follow the law of marginal utility, which was
deduced from the axiom of action.
The solution of the value paradox mentioned above is now fully clear.
If a man prefers one ounce of platinum to five loaves of bread, he is
choosing between units of the two goods based on the supply available.
On the basis of the available supply of platinum and of bread, the
marginal utility of a unit of platinum is greater than the marginal
utility of a unit of bread.
We
shall not deal at this point with the complications involved in the
original learning of any recipe by the actor, which is the object of
human action.
Cf. Carl Menger, Principles
of Economics (Glencoe, Ill.: The Free Press, 1950), pp.
51–67.
For each actor, then, the period
of production is equivalent to his waiting time—the
time that he must expect to wait for his end after the
commencement of his action.
Time
preference may be called the preference for present
satisfaction over future satisfaction
or present good over future good,
provided it is remembered that it is the same
satisfaction (or “good”) that is being compared
over the
periods of time. Thus, a common type of objection to the assertion of
universal time preference is that, in the wintertime, a man will prefer
the delivery of ice the next summer (future) to delivery of ice in the
present. This, however, confuses the concept “good”
with
the material properties of a thing, whereas it actually refers to
subjective satisfactions. Since ice-in-the-summer provides different
(and greater) satisfactions than ice-in-the-winter, they are not
the same, but different goods. In this case, it is
different satisfactions that are being compared, despite the fact that
the physical property of the thing may be the same.
It has become the custom to
designate consumer goods with a longer duration of serviceableness as durable
goods, and those of shorter duration as nondurable
goods. Obviously, however, there are innumerable degrees of
durability, and such a separation can only be unscientific and
arbitrary.
Accordingly, the numbers by which
ends are ranked on value scales are ordinal, not cardinal,
numbers. Ordinal numbers are only ranked; they cannot be subject to the
processes of measurement. Thus, in the above example, all we can say is
that going to a concert is valued more than playing bridge, and either
of these is valued more than watching the game. We cannot say that
going to a concert is valued “twice as much” as
watching
the game; the numbers two and four cannot be subject to processes of
addition, multiplication, etc.
An
example of suffering a loss as a result of an erroneous action would be
going to the concert and finding that it was not at all enjoyable. The
actor then realizes that he would have been much happier continuing to
watch the game or playing bridge.
A
large part of this book is occupied with the problem of how this
process of value imputation can be accomplished in a modern, complex
economy.
This is the solution of a problem
that plagued writers in the economic field for many years: the source
of the value of goods.
Cf. Ludwig von Mises, The
Theory of Money and Credit (New Haven: Yale University Press,
1953), p. 46.
Also cf. T.N. Carver, The
Distribution of Wealth
(New York: Macmillan & Co., 1904), pp. 4–12. See
below for a
further discussion of the influences on man’s valuation of
specific units resulting from the size of the available stock.
This
would not be true only if the “good” were not a
means, but
a general condition of human welfare, in which case one less unit of
supply would make no difference for human action. But in that case it
would not be a good, subject to the economizing of
human action.
On the whole subject of marginal
utility, see Eugen von Böhm-Bawerk, The
Positive Theory of Capital (New York: G.E. Stechert, 1930),
pp. 138–65, especially pp. 146–55.
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