Isabel Aneyba, an expert in the techniques of empathic diagnosis that yield the understanding of the mind of the customer, shares these practical techniques — and her success in starting and growing a customer research company.
We often hear that various government policies are justified because "the people want" this or "we want" that. This belief assumes that dissenting minorities don't matter at all. "We want" is usually nothing more than rank majoritarianism.
Thanks to global trade and increasingly free (although, regrettably, not unhampered) markets, Latin America, southern Asia, eastern Asia, and even Africa have moved toward becoming middle income countries.