Behavioral economists say that since individuals are irrational, we need more state intervention in the economy. However, their criticism can be turned around: if individuals are irrational, government power is especially dangerous.
Conservatives tell us that we must move beyond the idea of allowing people to trade freely in the marketplace. "Patriotism" is the true measure of economic policy, and that requires higher taxes, more government spending, and a powerful state.
Isabel Aneyba, an expert in the techniques of empathic diagnosis that yield the understanding of the mind of the customer, shares these practical techniques — and her success in starting and growing a customer research company.
"Herein lies the key to changing society — changing public opinion or people's preferences toward government. And the only way people are likely to change their preferences is through education and persuasion; force is ineffective."