Things might have been much worse were it not for the efforts of a relative handful of intellectuals who have fought against socialist theory for more than a century. Without them, it might have been 99% in support of socialist tyranny.
The problem is that the capacity to imagine freedom is being eroded in our society and culture. The less freedom we have, the less people are able to imagine what freedom feels like, and therefore the less they are willing to fight for its restoration.
Other psychic factors being equal, it is to everyone's self-interest to maximize his monetary income on the market. But this maximum income can then be used for either “selfish” or for “altruistic” ends.