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IP as a Joke: South Butt Edition


Jimmy Winkelmann, a freshman here at the University of Missouri, established The South Butt clothing company, poking fun at today's logo-obsessed youth. The result? You guessed it: a cease-and-desist letter from The North Face, accusing Winkelmann of sowing "confusion" in the marketplace and violating its intellectual-property rights. Surprisingly, Winkelmann didn't back down, but decided to fight the case. Go Jimmy!


Contact Peter G. Klein

Peter G. Klein is Carl Menger Research Fellow of the Mises Institute and W. W. Caruth Chair and Professor of Entrepreneurship at Baylor University's Hankamer School of Business.

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