Financial success in some broad or narrow market niche has no deeper philosophical significance; in itself, it is no further sign of excellence or virtue. Market success does not prove that the tastes catered to, the goods and services provided, or the providers themselves are admirable.
Bellikoth Ragunath Shenoy was born in 1905 in the village of Bellikoth, near Mangalore, in the southern Indian state of Karnataka. He became a hugely influential proponent of Hayekian theory and policy. He is sadly neglected today.