For Steven Phelan, “It’s all about the <em>spark</em>” — the moment of inspiration in combining disparate elements together to develop a new solution. Humans draw on “the fringes of consciousness” to create new constructs.
Hunter Hastings interviews Trini Amador, a global branding and marketing consultant who has developed an effective process for every entrepreneur to achieve a breakthrough level of insight into customer motivations.
Accad and Koka interview Eric Weinhandl, an epidemiologist whose investigation of a JAMA paper on dialysis patients led to its retraction—and subsequent republication. They also discuss the field of epidemiology during the COVID pandemic.