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The value of liberty = 15 calories

May 7, 2010

According to a recent paper over at the National Bureau of Economic Research (NBER): The researchers find that mandatory calorie posting influenced consumer behavior at Starbucks in New York City, causing average calories per transaction to drop by 6 percent (from 247 to 232 calories).

That’s 15 calories and the additional loss of property rights. It’s liberty on the cheap — in NYC, anyway.

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