Page 15 - Mises Institute Annual Report 2020
P. 15

Social Media
The Mises Institute set record highs in viewership in 2020 with over 4 .2 million views, while navigating the growing issues
of censorship and manipulation of social media . Shortly
after receiving a silver plaque from YouTube for surpassing 100,000 subscribers, our Mises Media YouTube channel
had a video—“The Covid Cult” by Tom Woods, with 792,602 views—censored for the first time. We were informed it was due to Dr. Woods denying the effectiveness of lockdowns for reducing the spread of covid (a view endorsed by the WHO) .
In the face of an increasingly hostile environment from social media websites, the Mises Institute expanded into alternative media platforms, including video sites like Odysee and BitChute . The Institute had grown a substantial audience on Parler before Amazon had shut it down . Along with diversifying the number of social media platforms that host Mises content, we continue to build our email list and on-site search functions to minimize our dependence on third-party platforms .
          230,000+
Facebook followers
877,000+
Facebook reach
31,900+
Instagram followers
17,000+
Twitter followers
1.76M
Twitter reach
  TOM WOODS’S VIDEO “THE FACT-FREE LOCKDOWN HYSTERIA”
850K+
SOURCE OF TRAFFIC TO MISES.ORG
44% SEARCH 25% SOCIAL MEDIA 21% DIRECT
5% REFERRALS 5% OTHER
  VIEWS
#2
ALL-TIME VIDEO
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