How Do Your Customers Make Choices?
A part of the Mises For Business project is to develop cutting-edge tools to help businesses perform better by applying sound economic principles.
Dr. Mark Packard’s research on the Value Learning Process has revealed the intentional - but unconscious - process through which customers experience and assess value.
Businesses who know the process can manage it to encourage more customer choices in their favor.
Value Learning is just one of many new insights in Dr. Packard’s end-to-end Modern Value course. It's designed to do two things:
Businesses who know the process can manage it to encourage more customer choices in their favor.
Value Learning is just one of many new insights in Dr. Packard’s end-to-end Modern Value course. It's designed to do two things:
- Help business owners easily digest key takeaways from his economic research.
- Provide unique tools created by Dr. Packard and directions on how to implement them in real-time to your business's advantage.