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R. Scott Livengood
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The Startup of Seinfeld: A Multimedia Approach to Learning Entrepreneurship (The Seinfeld Sensei Presents) Paperback – September 25, 2020

4.7 4.7 out of 5 stars 12 ratings
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What can be learned from TV show characters? Did you know they can help you build a better business? In The Startup of Seinfeld, you’ll learn about the best—and worst—entrepreneurship strategies. What can Kramer teach us about the entrepreneurial process? Does George’s risk-taking make him a better entrepreneur than Jerry? Which entrepreneurial trends does Elaine miss? Written by R. Scott Livengood, a professor of strategy and entrepreneurship, this humorous entrepreneurship guide examines business models, pitching, marketing, and more through the lens of Seinfeld characters. Using a multimedia approach that combines text, graphics, and video, this fascinating book of entrepreneurship principles brings a fresh twist to “edutainment.” Each concept is illustrated through a relevant Seinfeld clip, making it a great way to learn through pop culture examples. An engaging book about how to become a better entrepreneur, The Startup of Seinfeld is perfect for entrepreneurs and Seinfeld fans alike. Get ready to explore the realm of entrepreneurship that transforms your favorite '90s TV show about nothing into…something extraordinary.
Previous page
  1. Book 1 of 1
    The Seinfeld Sensei Presents
  2. Print length
    205 pages
  3. Language
    English
  4. Publication date
    September 25, 2020
  5. Dimensions
    6 x 0.52 x 9 inches
  6. ISBN-10
    1735175609
  7. ISBN-13
    978-1735175607
  8. See all details
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Product details

  • Publisher ‏ : ‎ Livengroovy Labs (September 25, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 205 pages
  • ISBN-10 ‏ : ‎ 1735175609
  • ISBN-13 ‏ : ‎ 978-1735175607
  • Item Weight ‏ : ‎ 10.9 ounces
  • Dimensions ‏ : ‎ 6 x 0.52 x 9 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 12 ratings

About the author

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R. Scott Livengood

R. Scott Livengood

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Professor Livengood, a.k.a. the Seinfeld Sensei, earned his PhD in Strategic Management from the University of Maryland and his Masters of Business Administration and Bachelor of Science in Accounting from Brigham Young University in Provo, Utah. He worked at KPMG (Honolulu & San Francisco offices) and Honeywell International (Phoenix & Morristown offices) along the way, but his true passion lies in education.

He is the lead author of That’s Our Turf! Identity Domains and Competitive Dynamics with Rhonda Reger (published in the Academy of Management Review, his field’s top theoretical outlet) and has been an award-winning teacher ("sensei" in Japanese) of strategy and entrepreneurship at numerous universities throughout the United States and to groups around the world.

An Ironman, lover of music and movies, avid traveler, and curious explorer of the world around him, he is also fluent in Japanese and Seinlanguage.

See more at seinfeldsensei.com

Customer reviews

4.7 out of 5 stars
4.7 out of 5
12 global ratings

Top reviews from the United States

Justin Kuehn
5.0 out of 5 stars Awesome Book!
Reviewed in the United States on November 30, 2020
Verified Purchase
Great book! The author explains many concepts that are part of entrepreneurship and business. He tells the stories connecting Seinfeld to the subject matter which makes it a pretty interesting read. It really is a great book for entrepreneurs, not just if you like Seinfeld. Much of the new information regarding entrepreneurship is inside of this book, and it’s a very helpful guide on how to apply these concepts.
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Zachary G.
5.0 out of 5 stars The Most Incredible Book!
Reviewed in the United States on February 1, 2023
This book literally changed my life. I am a different person now after having read this book. I started penniless and have never seen Seinfeld. Now I have 12 successful businesses that I have built with what I learned from this book. I also own the most expansive private collection of Seinfeld memorabilia. Thank you R.S Livengood!
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Spencer Riley
5.0 out of 5 stars Great book!
Reviewed in the United States on February 1, 2023
Was impressed with the connections between the show and becoming a better entrepreneur! Will definitely recommend it to my friends and family.
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Seth wheeler
5.0 out of 5 stars Seinfeld and startups: a perfect combo
Reviewed in the United States on October 8, 2020
Scott is a great strategic thinker, but also sees the humorous side of things in a way that makes them more accessible to readers. Anchoring such important insights in such a familiar and delightful wrapper makes learning both more effective and fun. Jerry once asked “what is this obsession people have with books? They put them in their houses—like they’re trophies. What do you need it for after you read it?” This is the kind of book that’s not only worth keeping, but sharing with friends.
2 people found this helpful
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Steven S. Hoffman
5.0 out of 5 stars Brilliant Idea - Fun, Insightful & Hilarious!
Reviewed in the United States on June 17, 2021
I thoroughly enjoyed the experience of reading and watching this creative book. It made the experience much more memorable and a lot of fun. But don't get me wrong. This is a serious book with a lot of meat in it.

The author did an excellent job of blending the Seinfeld episodes with key entrepreneurial insights.

I'm going to recommend this to our entrepreneurs.
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James C
1.0 out of 5 stars Hello Newman
Reviewed in the United States on July 4, 2021
The book is using Seinfeld’s name for a money grab. The entrepreneurship part of the book lacks any real substance.
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Raymond Lindstrom
5.0 out of 5 stars Entrepreneurship and Seinfeld...a win-win combination!
Reviewed in the United States on October 21, 2020
For those of us entrepreneurs who just “went out and did it” Scott provides a fresh and knowledgeable approach. Adding Seinfeld to the mix is brilliant and shows that he belongs to the small, select group of clever innovators. This book is a must for every entrepreneur or wannabe. Not just informative, but clever and fun. A winning combination from a guy who knows his stuff.
One person found this helpful
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Bryan and Casey
5.0 out of 5 stars A great read!
Reviewed in the United States on October 26, 2020
If you are a fan of Seinfeld and an aspiring entrepreneur this is a must read! The book guides you through great lessons and in only a way Seinfeld can teach you. The reflection topics and examples are a great guide to becoming an entrepreneur. Creative and well written.
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