I bought this book for my son’s girlfriend since she’s looking to change careers, but I started reading it and found it helpful for my wife’s career journey too. (So I will have to get another copy). I never really liked the idea of personal branding because I saw it as being phony. Kaputa makes the argument that good branding, whether for products or people, is built on authenticity. Here are 3 insights from the book that I felt were interesting:
1.“If you don’t brand yourself, other people will:” Kaputa makes the argument that you need to take control of what you want your brand to stand for, or you’re putting something important in the hands others. No doubt other people won’t brand you in the way you want to be branded.
2. “Branding is about subtraction:” Kaputa makes the point that most people position themselves as a Jack or Jill of all trades. It’s like a product that has too many features and claims that it stands for nothing. You must curate your brand and be ruthless about simplifying how you communicate your brand idea and your personal brand narrative. She points out that an “I can do everything brand” confuses people. You must settle on a singular positioning idea.
3. “Marketers attach an idea to a product; you need to attach an idea to yourself
Kaputa points out that you need to attach a unique positioning idea in the minds of your “customers.” If you’re in a company, your customers are your boss, colleagues and anyone you need to influence to reach your goals. You need to clearly identify how you are different from others who do what you do and relevant in the current marketplace.
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Something went wrong. Please try your request again later.
Customers who viewed this item also viewed
Page 1 of 1 Start overPage 1 of 1
About the author
Follow authors to get new release updates, plus improved recommendations.
Reviews with images
The ever-evolving personal brand
Recognized as one of the Top 30 Global Branding Gurus, Catherine Kaputa is the author of five books on personal branding and branding.The New Brand You: How to Wow in the New World of Work is a must-read for anyone looking to build a successful career or business in today's competitive marketplace. This book offers practical and actionable advice for developing a personal brand that will help you stand out in a crowded job market.One of the strengths of this book is that it is written in a clear and concise manner, with plenty of real-world examples and case studies to illustrate Kaputa's points. The book is divided into easy-to-follow chapters that cover everything from defining your personal brand to creating a brand strategy and promoting your brand online. One of my favorite chapters, Chapter 15: Customizing Your Verbal Identity Through Names, Story, Taglines, Point of View and Voice makes it clear that in her view, your voice needs to be heard. She talks about your voice as a brand and the power of the podcaster. If you are a podcaster or plan on launching a podcast the message here is your voice is often the primary means of communication with your audience. As a result, it's important to develop a speaking style that is both authentic and engaging.The author emphasizes the importance of being authentic and true to yourself when developing your personal brand, which I found particularly refreshing. She also provides practical advice on how to leverage social media and other online tools to promote your brand and reach a wider audience.
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Reviewed in the United States on December 15, 2022
Reviewed in the United States on February 4, 2023
Reviewed in the United States on February 25, 2024
Reviewed in the United States on March 7, 2023
Recognized as one of the Top 30 Global Branding Gurus, Catherine Kaputa is the author of five books on personal branding and branding.
The New Brand You: How to Wow in the New World of Work is a must-read for anyone looking to build a successful career or business in today's competitive marketplace. This book offers practical and actionable advice for developing a personal brand that will help you stand out in a crowded job market.
One of the strengths of this book is that it is written in a clear and concise manner, with plenty of real-world examples and case studies to illustrate Kaputa's points. The book is divided into easy-to-follow chapters that cover everything from defining your personal brand to creating a brand strategy and promoting your brand online. One of my favorite chapters, Chapter 15: Customizing Your Verbal Identity Through Names, Story, Taglines, Point of View and Voice makes it clear that in her view, your voice needs to be heard. She talks about your voice as a brand and the power of the podcaster. If you are a podcaster or plan on launching a podcast the message here is your voice is often the primary means of communication with your audience. As a result, it's important to develop a speaking style that is both authentic and engaging.
The author emphasizes the importance of being authentic and true to yourself when developing your personal brand, which I found particularly refreshing. She also provides practical advice on how to leverage social media and other online tools to promote your brand and reach a wider audience.
The New Brand You: How to Wow in the New World of Work is a must-read for anyone looking to build a successful career or business in today's competitive marketplace. This book offers practical and actionable advice for developing a personal brand that will help you stand out in a crowded job market.
One of the strengths of this book is that it is written in a clear and concise manner, with plenty of real-world examples and case studies to illustrate Kaputa's points. The book is divided into easy-to-follow chapters that cover everything from defining your personal brand to creating a brand strategy and promoting your brand online. One of my favorite chapters, Chapter 15: Customizing Your Verbal Identity Through Names, Story, Taglines, Point of View and Voice makes it clear that in her view, your voice needs to be heard. She talks about your voice as a brand and the power of the podcaster. If you are a podcaster or plan on launching a podcast the message here is your voice is often the primary means of communication with your audience. As a result, it's important to develop a speaking style that is both authentic and engaging.
The author emphasizes the importance of being authentic and true to yourself when developing your personal brand, which I found particularly refreshing. She also provides practical advice on how to leverage social media and other online tools to promote your brand and reach a wider audience.
Images in this review
