Ludwig von Mises: "Man is not, like the animals, an obsequious puppet of instincts and sensual impulses. Man has the power to suppress instinctive desires, he has a will of his own, he chooses between incompatible ends." - The Ultimate Foundation of Economic Science
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|Ludwig von Mises||The role which good will plays on the market does not impair or restrict competition. Everybody is free to acquire good will, and every bearer of good will can lose good will once acquired.||Human Action|| p. 377; p. 380||Good Will