Libertas est Veritas:I keep running into economic theories that are built around or rely solely on mass psychology. For example, most people I meet are convinced that the looming downturn in Finland is solely the product of people and the media talking about the downturn. The more refined versions have a little paradox of thrift thrown in, but most people just think if no one talked about the downturn, there would be no downturn. Also, the recent oil speculation theory seems to rely on mass psychology and I also ran into an article on US deindustrialization being the result of managers following "fads" and "trends" that led them to not invest in production.
You have one case of mass speculation that is well known so it is claimed that all cases are the result of mass speculation.
You could always point out that the role of the entrepreneur is to go against the current trends in order to derive profits from untapped markets. This is pretty much an universally accepted rule unless you subscribe to some wacky theory that replaces the entrepreneur with some all knowing entity that guides the market from an ivory tower.
Also, the fact that people might follow trends doesn't say anything to the validity of said trends. Those who blindly follow are almost certain to lose out as can seen from Tulipmania or the current housing bust where people who bought at the peak are losing their shirts.
Without knowing the specifics of the arguments I would have to say they are trying to place the blame on some Red Herring instead of looking into the real issues involved. Yes some people might be following the trends (as I've heard of the current rise in the gold market) but that doesn't mean that all or even a majority are following the trends.
You get your paycheck and it doesn't go as far as it did before so you end up buying less, does this mean that you have decreased consumption because the media is talking about an economic downturn?
I think the only way to refute them is to either provide hard data to prove the underlying economic phenomena or to call them on their red herring and get them to prove the cause and effect relationship they are proposing. I would personally like to see proof that "real world people follow trends" is the rule and not the exception in the dog eat dog world of international business.